Current Roles

Analytics Director

Salary: £80,000 plus benefits

Our client is a major player in the increasingly competitive sector of behaviour based marketing services. A detailed understanding of customer behaviour plus leading edge technology and analytical tools allows the construction of effective customer centric marketing strategies. Recent pilot schemes have produced exceptional results and full implementation of the programme is eagerly anticipated.

Technology allows the collection, storage and mining of high volumes of data so the Analytics Director will be at the centre of delivering promotions that are successful for retailer and manufacturers alike.

You will be responsible for the analysis of all events on the network and identifying marketing opportunities utilising external data provided by packaged goods manufacturers and internal data (transactional and household level). In addition to this you will also coordinate the analysis of all card/scanner based information as it relates to retailers, manufacturer and their information providers.

Directing data management and analysis through a team of analysts will be the key responsibility and this will include developing new analytical products whilst liaising with the international operation to ensure the most effective solutions and responsibilities and employed.

The ideal mix of experience is as follows:


Sales promotion

Behaviour based marketing

Data analysis (SAS)

Packaged goods

Retail.

Early next year this project will become one of the largest customer loyalty schemes in Europe and this role will be at its heart. Success will be recognised and rewarded by this company which is determined to promote and develop key staff.

Customer Service/CRM
Manager/Team Leader
Board Director/Partner

Marketing
Consumer Products and FMCG

Thames Valley, UK

Job Ref No: EA-AD902

This job has now been successfully concluded.